Strengthening the TLT-Turbo brand: PowerChina initiates new alliance for strategic development
In January 2025, the owner of TLT-Turbo, PowerChina, under the leadership of Mr. Yong Fu, took an important strategic step: The establishment of an alliance that unites other companies within the PowerChina Equipment Group in addition to PowerChina and TLT-Turbo GmbH. The aim of this initiative is to sustainably strengthen the traditional fan business and the TLT-Turbo brand, particularly in the Chinese market.
A major event in this context was the alliance meeting in Wuhan in July 2025, at which Mr. Yong Fu presented the guidelines for the new partnership. He emphasized the importance of close cooperation with local authorities, companies and customers - underpinned by outstanding product quality and a strong cultural identity. The alliance has a clear goal: to promote win-win cooperation between the members of the group and to further expand TLT-Turbo's international brand position.
“By integrating TLT-Turbo's nearly two-century legacy as an internationally renowned brand and a manufacturer of machinery and equipment with the deeprooted heritage of craftsmanship and intelligent manufacturing, we aim to further enhance the TLT-Turbo brand and highlight its innovative value, which is highly regarded in the Chinese market and recognized globally,” said Mr. Yong Fu.
The new alliance will leverage PowerChina's comprehensive capabilities and TLT-Turbo's technological and manufacturing expertise to support the Equipment Group companies in their transformation and modernization. The aim is to drive forward strategic initiatives in new areas of economic potential with a focus on sustainable development.
With this alliance, PowerChina is focusing on the holistic implementation of its global strategy:
“PowerChina Equipment, Equipment for PowerChina, and Global Services” - a forward-looking business model that combines technological excellence with international brand strength.